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The best-selling car in Europe in 2022 and emblematic model of the PEUGEOT range, the 208 today takes on a new dimension, it is given a new lease of life and becomes even more irresistible thanks to a 100% electric version offering 400 km of autonomy, its reinvented design, its cutting-edge technologies and its driving pleasure enhanced by the new engines.

The new PEUGEOT 208 offers:

  • More Allure with an irresistible look with a sporty design, a feline posture and the new PEUGEOT lighting signature in an ever more modern spirit.

  • More Emotion with an even more digital and technological PEUGEOT i-Cockpit® that boosts driving pleasure.

  • More Excellence with electrification in its genes and a new E-208 offering 400 km of autonomy (approval pending), the new HYBRID 100 and HYBRID 136 engines and the latest PEUGEOT infotainment systems generation.

Heir to a long line of nine generations of PEUGEOT city cars, the 208 has enjoyed success which has never wavered since its launch at the end of 2019. In just over three years, nearly 1,000 units of the 208 have been produced. 000 copies worldwide. In 2021 and 2022, the PEUGEOT 208 was the best-selling car in Europe (and in France), all segments combined.


A success which is based in particular on that of the E-208. In 2022, the E-208 has established itself as the best-selling electric car in Europe in segment B. In France, it was even the best-selling electric car last year, all segments combined.

The new PEUGEOT E-208 will be marketed in November 2023.

Its range will be structured around three versions – ALLURE, ACTIVE, GT – and six engines, including the new 100% electric engine of 115 kW/156 hp which offers 400 km of autonomy (WLTP mixed cycle currently being approved). ) and the new HYBRID 100 and HYBRID 136 and

JEROME MICHERON, PEUGEOT PRODUCT DIRECTOR: “Working on a model as emblematic and as successful as the 208 is always a delicate exercise. Our objective was to take the design and performance of the 208 to a higher level, while retaining the soul of this model, to remain on the top step of the B segment sales podium in Europe. The new 208 is more 208 than ever: more feline, more fun to drive, more technological… in short, more irresistible! And ever more electrified with the new electric engine offering 400 km of autonomy and the two new HYBRID 100 and HYBRID 136 engines.”

ALLURE: an eye-catching and athletic design, ever more irresistible

It’s always difficult to touch an icon. The challenge for the PEUGEOT designers was simple: how to offer a new modernity, a new step ahead of the 208 while preserving the characteristic and irresistible look that made it so successful…

MATTHIAS HOSSANN, PEUGEOT DESIGN DIRECTOR: “The PEUGEOT design team enthusiastically took up the challenge posed by the new 208. We wanted to further assert its already strong personality, without losing the overall spirit of its design. The new front end with the new PEUGEOT lighting signature and, at the rear, the reinvented three-claw lights allowed us to place the new 208 in the modernity of PEUGEOT, to give it a more feline posture, while retaining the sculpted, athletic silhouette that customers love. »

  • A spectacular highlight with the new PEUGEOT signature on the front

First introduced on the new 508 and 508 SW, then recently on the new 2008, the new PEUGEOT light signature now benefits the new E-208. A characteristic element of this signature, the three long vertical luminous claws are highlighted here by their integration into the shiny black inserts of the shield. Shifted towards the ends of the car, they help to give the E-208 a more solid and visually wider stance.

All new 208s benefit from this new light signature at the front. On the GT versions, this spectacular lighting is further amplified: the striking effect of the three light claws is extended in the lighting function of the “full LED” headlamps by the use of three independent optical modules.

  • A front that takes on a new dimension

All new 208s receive a unique front end which brings the 208 into the new era of PEUGEOT design symbolized by the new emblem of the brand which appears in its center.

This design, which reflects the growing electrification of the Range, brings more presence to the new E-208. This grille features an evolving body-colored frame which literally blends into the general volume of the bumper. The whole is no longer compartmentalized but forms a whole, for the benefit of perceived robustness, efficiency and modernity.

  • A reinvented light signature at the rear

The new E-208 reinvents the Brand’s emblematic rear light signature made up of three juxtaposed red claws. The newcomer remains faithful to these three claws, but they are now horizontal. Made up of three elegant LED lines which extend the black trunk lid strip, they provide more seating in the rear view and contribute to a perception of greater width. On the GT version, the reversing lights and indicators are also LED.

  • New impactful colors

Breaking conventions, the new E-208 has more allure than ever with the unique Agueda Yellow, launch color. Another new color, Selenium Grey, elegant and discreet for a reaffirmed modernity.

The new E-208 is available in seven body colors: Agueda Yellow, Selenium Gray, Artense Gray, Perla Black, Banquise White, Elixir Red and Vertigo Blue. On all new 208s, the mirrors are gloss black, whichever color you choose, and the GT version gets gloss black wheel arches as standard (and, optionally, a black roof).

  • Rims with a unique design

The work on the rims is one of the strong elements of the new PEUGEOT design. Illustrated by the disruptive wheels offered on the 408, this approach continues on the brand’s new models. Witness the new E-208 which receives several types of alloy rims, all new, in size 16 inches (NOMA two-tone diamond rim) or 17 inches (YANAKA two-tone diamond rim with inserts). All alloy rims feature a 4-spoke wheel center bearing the PEUGEOT emblem, which hides the nuts.

  • The new identity of the PEUGEOT brand

The front, side and rear badges of the new 208 benefit from a new typography and a new Basalt Gray color. At the rear, the PEUGEOT monogram now sits alone across the entire width of the trunk lid strip. The E-208 receives an “E” badge in Dichroic Blue and White.

  • New elegant fabrics

The refinement and elegance of the new seat fabrics benefit all new 208s, in particular the new black Alcantara upholstery with Adamite Green stitching available as an option on the GT version. The latter pays attention to detail to the highest level with a dashboard trim and armrests which are also highlighted with elegant Adamite Green stitching.

EMOTION: driving pleasure offered by an ever more technological PEUGEOT i-Cockpit®


It was on the first generation of 208 that PEUGEOT introduced its emblematic i-Cockpit®. Today, ever more technological, connected and ergonomic, it remains at the heart of the driving pleasure provided by the new PEUGEOT E-208.

  • A renewed design for the digital instrument cluster

The instrument cluster, ideally positioned at eye level with the driver, is digital on the ALLURE and GT versions. Its generous 10-inch digital panel benefits from a new design and, on the GT version, a 3D display as standard. The driver can customize the color of the display as well as the layout and hierarchy of information according to his preferences. On the ACTIVE version, the new 208 retains the analog instrument cluster with its 3.5” color screen

  • A large 10-inch central touch screen for all new 208s

The large 10-inch central touch screen is standard on all new 208s, whereas previously the first two trim levels were equipped with a 7-inch screen. This ideal interface makes it easy to control the latest generation of PEUGEOT i-Connect and PEUGEOT i-Connect Advanced infotainment systems.

On the new 208 ALLURE and GT, the central screen is HD technology. On all versions, the piano keys are kept under the central screen to allow quick access to key functions.

  • The compact steering wheel,

At the heart of the PEUGEOT i-Cockpit®, the compact steering wheel is the instrument of driving pleasure by offering unrivaled agility and precision. The compact steering wheel of the new 208 incorporates the new PEUGEOT emblem in its center and, where applicable, the new GT badge on the lower part of its rim. For optimal ergonomics, it accommodates the multimedia system controls (audio, telephone) as well as volume and voice control.

  • Dynamic ambient lighting on GT versions

Eight different colors, some of which are new, are available to users of the new 208 GT! The different colors now coordinate with those of the central touch screen and, where applicable, take into account the selected driving mode.

  • A modernized manual gearbox control

The new 208s equipped with the six-speed manual transmission receive a new gear lever knob, for greater ergonomics. The new 208s equipped with an automatic transmission retain the elegant, practical and discreet selector, introduced in spring 2022

EXCELLENCE: electrification in genes and connectivity taken to a new level


The new E-208 expands its playing field by taking a major step forward in electrification and connectivity. Its new 100% electric engine offering more than 400 km of autonomy (currently being approved) and its new hybrid engines open up new horizons for it.

  • A new E-208 which offers 400 km of autonomy!

The new E-208 offers a 100% electric engine of 115 kW/156 hp, associated with a 51 kWh battery, offering 400 km of autonomy (WLTP mixed cycle currently being approved).

Two types of on-board chargers are available, meeting all uses and all charging solutions: as standard, a 7.4 kW single-phase charger and, as an option, an 11 kW three-phase charger.

Estimated charging times from 20% to 80% are less than 30 minutes from a public terminal (100 kW), 4 hours 40 minutes from a WallBox (7.4 kW) and 11 hours 10 minutes from a reinforced socket (3.2 kW). .

  • New hybrid engines

For customers looking for a first approach to electrification, the new 208 offers two new 48V HYBRID engines from PEUGEOT which consist of a latest generation PureTech 100 hp and 136 hp petrol engine, associated with the 6-speed electrified e-box. DCS6 double clutch which incorporates an electric motor.

Thanks to a battery that recharges while driving, this technology offers additional torque at low revs and a reduction of up to 15% in fuel consumption. In urban driving, the new 208 HYBRID 100 and HYBRID 136 can operate more than 50% of the time in 100% electric, zero-emission mode.

  • The range of engines

The range of the new 208 offers two particularly fuel-efficient and efficient petrol engines:

PureTech 75: the 3-cylinder petrol engine with 1.2 liters of displacement and 75 hp, equipped with a Stop & Start system, is associated with a 5-speed manual gearbox.

PureTech 100: the 3-cylinder petrol engine with 1.2 liters of displacement and 100 hp, equipped with a Stop & Start system, is associated with a 6-speed manual gearbox.

  • The latest generation of PEUGEOT connected information systems

The new 208 now benefits from the PEUGEOT i-Connect system as standard and all versions can receive the PEUGEOT i-Connect Advanced system as an option.

Both are controlled via the 10-inch high-definition central touch screen, easily customizable, multi-window with “widgets” or shortcuts, very easy to use and responsive like a smartphone. It is therefore easy to swipe the different menus from left to right, from top to bottom for notifications or with a 3-finger press to bring up the application wall.

At any time it is easy to return to the main page by pressing the “Home” piano key located under the screen. At the top of the screen, a permanent banner displays exterior temperature and air conditioning information, position in widget pages, connectivity data, notifications and time.

The PEUGEOT i-Connect system offers complete connectivity thanks to a wireless mirroring function (Apple CarPlay/Android Auto). The experience is complete with the PEUGEOT i-Connect Advanced equipped with powerful TomTom connected navigation. For optimal readability, the map is displayed on the entire 10-inch screen. System updates are carried out “over the air”. On the PEUGEOT i-Connect Advanced, the “OK PEUGEOT” voice recognition command in natural language allows access to all requests related to infotainment functions.

In order to support users and answer their questions, the system includes on-board documentation as well as tutorials.

  • More USB ports

The new 208 in ALLURE and GT versions now have 3 USB-C sockets as standard (two at the front, one at the rear) and one USB-A socket (at the rear).

  • A more efficient induction charger for smartphones

The new 208 in the ALLURE version can optionally receive a 15W induction charger for smartphones (compared to 5W previously). This equipment is standard on the GT version. Always located behind the central console flap, it allows you to quickly recharge the smartphone when it is used for the wireless mirroring function.

  • High definition parking assistance cameras

The new front and rear parking assistance cameras of the new PEUGEOT 208 now offer a high definition image. Depending on the version, the new high-definition front camera (and coupled with blind spot monitoring) is now available as an option, and makes it possible to reconstruct a 360° image of the car’s immediate environment. Valuable assistance during parking maneuvers.

  • A very comprehensive driving assistance system

In addition to the new high-definition parking assistance cameras (see above), the new 208 offers its user numerous devices that simplify and make driving safer…

– Adaptive cruise control with Stop and Go function and adjustable inter-vehicle distance setpoint.

– Automatic emergency braking with collision risk alert: it detects pedestrians and cyclists, day and night, from 7 km/h and up to 140 km/h.

– Extended recognition and display on the digital instrument panel of traffic signs: stop, prohibited direction, no overtaking, end of no overtaking, in addition to the usual signs relating to speed.

– Active alert for involuntary lane or shoulder crossing, with trajectory correction.

– Driver attention alert detecting impaired alertness over long periods of driving and at speeds above 65 km/h, using analysis of micro-movements of the steering wheel.

– Blind spot monitoring.

  • Online sales service and service

Depending on the country of sale, the new PEUGEOT E-208 can be purchased on the Brand’s online sales site, allowing a completely secure 100% digital purchase (“Selling On line”). The customer has the option of purchasing their new vehicle, trading in their old vehicle and financing their purchase from their smartphone, tablet or PC. Each customer will have the freedom to choose to have their vehicle delivered to their home free of charge.

  • Connected services

With Free2move Charge, PEUGEOT facilitates access to different charging solutions:

✓ At home or at the workplace, via a wide range of equipment (reinforced socket, Wall box, Smart Wall box, etc.), a diagnosis to evaluate the electrical installation to be planned and the best charging solution, as well as the final installation, thanks to recommended partners,

✓ A public charging offer via Free2Move Charge, providing access to a network of more than 350,000 terminals in Europe,

The battery of the new PEUGEOT E-208 is guaranteed for 8 years or 160,000 km and a battery capacity certificate is issued during the service, in order to certify the capacity level of its battery.

The MyPeugeot® smartphone application adds new features to the new E-208 :

  • Offer a virtual maintenance logbook which allows you to keep all invoices and memorize the list of interventions carried out on the vehicle within the networks, in an electronic file. In addition to being ecological, this is very useful when looking to resell your vehicle, in order to give confidence to a future buyer and ensure a quick resale.

  • Transmitting journeys made remotely previously on your smartphone to your on-board navigation system is one of the ways to save time when starting your vehicle. Just like finding a parking space quickly, once the trip is over. Navigation is pre-programmed to carry out your spoken instructions. And with TomTom, the map updates seamlessly.

  • Anticipate vehicle charging points to optimize journeys, while predicting the level of charge available upon arrival at your destination. By programming your journeys in MyPEUGEOT, recharge your vehicle at the most convenient times and depending on the availability of charging stations.

  • Manage centralized door closing, activate lights and horn, remotely. Practical and very useful, these features help you on a daily basis to secure your car, without needing to retrace your steps, or easily find it in crowded parking lots or in the middle of the night.

  • No need to worry about finding parking spaces anymore, thanks to this new service, which offers you the car parks whose parking spaces are most likely to be available when you arrive in town.

You always have the option of launching or programming thermal pre-conditioning and viewing, programming, launching or postponing battery charging remotely.

  • A simple range

To facilitate customer choice, the range of the new 208 is simplified, with three versions: ACTIVE, ALLURE and GT, the main standard equipment of which is:

  • ACTIVE: new light signature with 3 vertical claws at the front and 3 horizontal LEDs at the rear, manual air conditioning, electric front and rear windows, electric exterior mirrors, PEUGEOT i-Cockpit® with 10-inch central touch screen, a USB-C port on the front.

  • APPEARANCE: same as ACTIVE + 16-inch “NOMA” alloy wheels, body-colored grille, front and rear parking assistance, electrically folding mirrors, PEUGEOT i-Cockpit® with 10-inch digital instrument cluster and high-definition central touch screen 10-inch, PEUGEOT i-Connect® infotainment system with full smartphone connectivity, 2 UBS-C sockets at the front, 1 USB-C socket and 1 USB-A socket at the rear…

  • GT: same as ALLURE + Full LED front headlights, high definition parking camera, keyless entry and start, customizable ambient lighting, 10-inch digital instrument cluster with 3D display, electrically folding mirrors with welcome lighting, passages glossy black wheels, GT monograms…

  • Ideal dimensions

The new PEUGEOT E-208 retains the same compact exterior dimensions: 4.055 m long, 1.745 m wide (excluding mirrors), 1.43 m high. The trunk volume is unchanged at 309 liters (under shelf).