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Presentation of the Mercedes-Maybach EQS SUV in Shanghai

Mercedes-Maybach EQS SUV in Shanghai
Présentation de la Mercedes-Maybach EQS SUV à Shanghai

Presentation of the Mercedes-Maybach EQS SUV in Shanghai

Mercedes-Maybach EQS SUV first fully electric model from the legendary brand

  • Redefining automotive excellence in the era of electromobility.

  • Maximum luxury and comfort with a cocooning effect at the back.

  • First model in the Mercedes-Benz family with sustainably treated leather.

  • Extraordinary driving experience with the MAYBACH driving program and maximum sound comfort.

The Mercedes-Maybach EQS SUV 680 (preliminary estimates: combined energy consumption: 24.4-22.5 kWh/100 km; CO2 emissions: 0 g/km)[1] is the first fully electric production car of this legendary brand. It is based on the technology of the Mercedes-EQ EQS SUV, thus combining technical perfection with Maybach exclusivity, in accordance with Wilhelm Maybach’s famous quote: “What is good must also be beautiful”. The exceptional exterior design is marked by the vertical Mercedes star on the hood and a remarkable black facade which uses the Maybach grille specific to the era of electromobility, giving this car an incomparable appearance. The optional two-tone paintwork is also characteristic of this luxury brand. With premium materials, exclusive craftsmanship and details, the spacious interior offers an overall comfort experience with a cocoon effect. With its consistent interpretation of sophisticated luxury, the Mercedes-Maybach EQS SUV sets a new benchmark in the fully electric luxury SUV segment.

Mercedes-Maybach EQS SUV à Shanghai

“Mercedes-Maybach customers expect the extraordinary and we aim to exceed their expectations. The Mercedes-Maybach EQS SUV combines our desire to lead in the digital and electric fields with our commitment to the luxury segment As the first-ever fully electric vehicle from Mercedes-Maybach, it is equipped with the best Mercedes-Benz technologies, a superior level of comfort and personalized finishes available only from Mercedes-Maybach.” said Ola Källenius, CEO of Mercedes-Benz Group AG.

“The Mercedes-Maybach EQS SUV is our first-ever fully electric luxury SUV, a true example of extraordinary added to beautiful at Mercedes-Maybach. The interior is a statement of emotion and elegance, promising luxury travel at the highest level. With innovative and avant-garde proportions, we are completely redefining SUV luxury of the future,” said Gorden Wagener, Head of Design Mercedes-Benz Group AG.

“The Mercedes-Maybach EQS SUV represents a major milestone in the history of our brand. For us, it embodies the redefinition of automotive excellence in the age of electromobility. Our customers can expect an experience of first-class electric driving, with the power of the extraordinary that characterizes Maybach,” added Daniel Lescow, Head of Mercedes-Maybach at Mercedes-Benz Group AG.

Exterior design: typical brand front, chrome accents and brand emblem as a design element

Mercedes-Maybach EQS SUV has added exclusive elements to the dynamic design of the Mercedes-EQ EQS SUV to give it its own character. The Mercedes star is on the hood to symbolize its status. The front of the car sports the brand’s signature black panel, with vertical chrome trim strips giving a three-dimensional appearance. For the first time, the large black panel is smooth and closed, with the high-tech element for the radar sensors integrated and concealed. Filigree chrome slats are also present on the bumper air intake. The MAYBACH lettering is subtly integrated into a chrome decorative strip which forms a unit with the continuous light strip of the standard DIGITAL LIGHT headlights. When the doors are opened, an animated projection of the Maybach motif shines on all four doors to greet the occupants.

In profile, specific features include the chrome side window surrounds and the chrome B-pillar trim, forming an integral part of the Mercedes-Maybach signature and emphasizing the length of the rear seating area. The EQS lettering is subtly integrated into the front window triangle. The pronounced wheel arches with gloss black cladding underline the power and presence of the SUV. The Mercedes-Maybach EQS SUV is equipped with exclusive 21- or 22-inch alloy and forged wheels, with MAYBACH lettering on the integrated wheel covers. The standard running boards, which light up in the dark, also attract attention, while the anodized aluminum treads recall the striped look of the black front end, with the integrated Maybach emblem.

At the rear, the taillights feature a continuous two-part propeller-shaped light strip to emphasize the car’s exclusive character, with chrome trim elements on the tailgate, rear apron and spoiler lip, as well as than the MAYBACH lettering. The Mercedes-Maybach EQS SUV also stands out with its brand-typical two-tone paintwork with filigree stripe, available in five premium color combinations: high-tech silver / obsidian black, high-tech silver / nautical blue, obsidian black / selenite gray, obsidian black / Kalahari gold and velvet brown / onyx black. The paint is applied by hand according to the highest quality standards.

Mercedes-Maybach EQS SUV à Shanghai

The interior design of the Mercedes-Maybach EQS SUV: The fusion of tradition and avant-garde

The interior design of the Mercedes-Maybach EQS SUV also follows the Maybach maxim “What is good must also be beautiful”. A highlight for front passengers is the standard MBUX Hyperscreen with “zero layers” and specific start-up animations on all three screens. The overall visual appearance is specially designed for the Mercedes-Maybach EQS SUV in elegant deep blue. Among the many exclusive features is the animated instrument cluster display in “MAYBACH” mode. The hands in both tubes are designed like a silk scarf that moves in the wind depending on speed and riding style, while the numbers change size and blend together dynamically. The contours of the round instruments are in rose gold, characteristic of the brand. An alternative to the tube display is the sporty “Pure EV” style. A three-dimensional performance bar indicates the respective driving state (driving, acceleration, load).

The central screen starts with the home screen and the “zero layer”. In this basic setting, the navigation map dominates and the driver can perform 80% of the most common interactions directly without switching applications. The system reacts situationally and is personalized with appropriate suggestions and offers. The content and operating structure of the three displays correspond to those of the Mercedes-EQ EQS SUV. The appearance can be personalized with three display styles (discreet, sporty, MAYBACH) and three modes (navigation, assistance, service). In the low-key style, the content is reduced as much as possible and coordinated with the color change of the selected ambient lighting.

Rear passengers also benefit from a wide range of infotainment and comfort features with two 11.6-inch screens on the front seat backs. With the standard MBUX premium rear entertainment system, content can be shared quickly and easily across the different screens. It is also possible to select and change navigation destinations from the rear seats. Standard equipment also includes the MBUX rear shelf, which can also be used outside the vehicle, and MBUX Interior Assist. Using cameras, it can recognize passengers’ operating requests from body and hand movements and execute corresponding functions, for example switching on the reading lights.

Natural materials create a stylish contrast to the high-tech look. The Mercedes-Maybach EQS SUV comes as standard with exclusive Maybach Nappa leather in the warm colors Espresso Brown/Balao Brown Pearl. Macchiato beige/bronze brown pearl is available as an option. For an even more sophisticated look, Maybach MANUFAKTUR Exclusive Nappa leather is optionally available in Crystal White/Pearl Silver Grey. The leather in all interior colors comes from sustainable processing. Natural woods are available as decorative pieces: MANUFAKTUR open-pore brown birch wood and MANUFAKTUR walnut open-pore brown deck wood, as well as black flowing lines of MANUFAKTUR piano lacquer.

The Maybach emblem, which is integrated in various places as a design element, underlines the quality appearance typical of the brand. It adorns the stainless steel pedal system, the cushions on the headrests, the backs of the front seats and, protruding, the footwell in the rear. In conjunction with the rear, it can also be found on the wood trim between the rear seats. When the trunk is open, it can also be seen on the interior lining of the tailgate. The brand lettering differentiates the steering wheel and welcomes all passengers on the stainless steel door sills in luminous form.

Mercedes-Maybach EQS SUV à Shanghai

Resource-saving luxury: Mercedes-Maybach EQS SUV presents vegetable-tanned Nappa leather

The Mercedes-Maybach EQS SUV is the first model from Mercedes-Benz AG to be equipped with vegetable-tanned leather. Coffee bean shells are used as tanning agents, while the water used is recycled in a closed circuit and returned to natural water bodies. The degreasing agents used in tanning are also of plant origin. Sustainably processed leather is not preserved with salt, saving around 45 kilograms of salt per vehicle with leather seats. Recycling products such as compostable flower pots, insulating foams or decking boards are created from the “by-products” of tanning, saving resources. Coffee farmers also benefit as they receive a second income from the sale of coffee bean shells.

Mercedes-Benz has established binding criteria for sustainably processed genuine leather, which include the requirement that the leather supply chain is free from any form of illegal deforestation and that grazing areas do not contribute to the endangered or loss of natural forests. Leather hides can only come from animals that are kept in a species-appropriate manner, and only vegetable or sustainable tanning agents that are completely free of chromium can be used. For refined leather, Mercedes-Benz requires its partners to carry out an ecological assessment at all stages of the value-added process.

Mercedes-Maybach strives to balance luxury and sustainability. In the Mercedes-Maybach EQS SUV, a number of parts and components are made from resource-saving materials, such as secondary steel and recycled aluminum. The use of recycled materials is an important measure for decarbonization. The Mercedes-Maybach EQS SUV and its battery are produced in a carbon-neutral manner at Mercedes-Benz factories in Alabama, USA. Mercedes-Benz’s goal is to at least halve CO2 emissions per passenger car in the new vehicle fleet over the entire life cycle by the end of this decade compared to 2020 levels, with a longer-term goal of achieving a carbon-neutral fleet of cars and commercial vehicles over their entire life cycle by 2039.

In the rear: an exclusive lounge with a holistic comfort experience for all the senses

The Mercedes-Maybach EQS SUV offers a comfortable and luxurious driving experience for all passengers. The Executive seats in the rear offer ventilation, a massage function and neck and shoulder heating, as well as a calf massage. Passengers can also enjoy massage programs as part of ENERGIZING COMFORT. The “First-Class Rear” equipment includes a front center console that continues as a floating strip towards the rear seats and wooden trim in the rear storage compartment to visually reinforce the cocooning feel-good atmosphere. In addition, a spotlight in the center console discreetly projects the Maybach emblem onto the ground. The center console can also include two folding tables, a cooling compartment and silver-plated champagne goblets on request. In short, the Mercedes-Maybach EQS SUV offers a luxurious driving experience for all passengers, with a combination of quality materials, perfect craftsmanship and exclusive details that create an atmosphere of well-being for all. sense.

Mercedes-Maybach EQS SUV à Shanghai

Various possibilities for individual lighting moods

The Mercedes-Maybach EQS SUV is equipped with a premium audio system that provides an exceptional sound experience. The standard Burmester 4D Surround Sound system has 30 speakers and a subwoofer under the boot floor, creating exceptional acoustics throughout the vehicle. 4D Surround sound technology creates spatial sound that feels like you’re in a concert hall. In addition, the sound system automatically adapts to the driving situation and the ambient sound level.

Thermal comfort in the Mercedes-Maybach EQS SUV is also high. The four-zone THERMOTRONIC automatic climate control system allows each passenger to individually adjust the temperature of their environment. Heated and ventilated seats provide optimal comfort in all seasons. The neck and shoulder heating function is also available on the back.

Finally, the Mercedes-Maybach EQS SUV is equipped with a comprehensive safety system including numerous driving aids such as DISTRONIC Distance Control Assistant, Active Steering Assistant, Active Parking Assistant and active blind spot assist. Additionally, the 360-degree camera provides a panoramic view of the vehicle to facilitate parking and low-speed maneuvers.

Air quality: pollutants stay outside

The Mercedes-Maybach EQS SUV has a high-quality air filtration system, called ENERGIZING AIR CONTROL Plus, with a HEPA filter that ensures good air quality. The air quality sensor supports the fresh air recirculation switch, and the conditioned air is filtered several times in air circulation mode. The HEPA filter removes fine dust, very small particles, pollen, as well as sulfur dioxide and nitrogen oxides and odors using special activated carbon. Fresh air flushing is carried out at regular intervals and pre-air conditioning helps purify the interior air before boarding. Particle values inside and outside the vehicle are displayed to the MBUX in their own air quality menu and the system can recommend closing the side windows or sunroof in case of poor air quality. poor outdoor air.

The standard AIR BALANCE pack also includes a special fragrance, MOOD Ebony No. 12, which combines notes of stimulating sandalwood and spices to create an exclusive composition.

The sound experience: immersive musical pleasure and specific Maybach sound

The Mercedes-Maybach EQS SUV is equipped with a standard Burmester® 4D audio system that provides the ultimate sound experience. The audio system features 15 speakers and the immersive Dolby Atmos audio experience that gives music more space, clarity and depth. Passengers can hear their music with clarity equal to the original composition from the artist’s studio.

This audio system is equipped with two front bass speakers in the front footwell, a midrange and a tweeter in each door, two 3D speakers in the headliner, two surround speakers in the lid of the luggage compartment and a central speaker in the dashboard. Additionally, there are also two exciters in each seat for a four-dimensional listening experience.

The Burmester® 4D surround sound system also allows passengers seated in the front and rear passenger seats to apply 4D sound to the headset audio content. The sound can be adjusted individually for each MBUX user profile.

Finally, sound also becomes an acoustic experience with different sound universes. The “Aerial Grace” driving sound was specially created for the all-electric Mercedes-Maybach model and can be heard inside. It’s interactive and reacts to a dozen different parameters, including gas pedal position, speed and recuperation. Sounds are calculated in real time on the Burmester® 4D surround sound system amplifier and played through the speakers using intelligent sound design algorithms.

Sound comfort: SUV with a particularly quiet rear

The all-new luxury SUV takes advantage of the exceptional sound comfort of the EQS SUV from Mercedes-EQ. This improvement is due to various features, including the encapsulation of the electric transmission at the front and rear, the innovative support frame on the front axle and the double decoupled drive units by rubber mounts . Special acoustic foams are also used in some body profiles and ramps are incorporated into the underbody panels to reduce the noise of gravel thrown into the wheel arches.

More extensive NVH measurements (noise, vibration, harshness) are mainly aimed at the rear of the Mercedes-Maybach EQS SUV. The luggage compartment cover, covered in ARTICO artificial leather, is a transverse partition attached to the bodywork for a lounge effect. It is attached to the upper edge of the rear seat backrest and seals the trunk to the lower edge of the rear window, effectively suppressing noise. The new Disconnect Unit (DCU) also contributes to this by automatically decoupling the electric motor on the front axle to increase the range depending on the driving situation and the power required. At low load, the DCU switches to 4×2 driving mode, stopping the electric motor and transmission on the front axle. In addition, additional insulating materials and acoustically effective laminated glass panes are used in the Mercedes-Maybach EQS SUV. Wind deflection measures on the panoramic roof, such as wind deflectors, covers and seals with improved geometry, ensure a high level of acoustic comfort despite the large roof opening.

All these measures combined make the new Maybach model an SUV with maximum sound comfort, which is essential for enjoying music or simply relaxing silence. Rear passengers can also adjust the clarity of the side windows using the electrically operated roller shutters.

The suspension: comfortable, adaptable and with a special MAYBACH driving program

Driving comfort also benefits from the strictest standards. The AIRMATIC air suspension with continuously adjustable ADS+ damping is available as standard, allowing an increase in ground clearance of up to 35 millimeters. Rear axle steering, with a steering angle of up to 4.5 degrees, is also included as standard. Additionally, the rear wheels can be turned up to 10 degrees for a reduced turning radius of 11.9 to 11.0 meters, equivalent to many compact models.

In addition to the DYNAMIC SELECT ECO, SPORT, OFFROAD and INDIVIDUAL drive programs, the Mercedes-Maybach EQS SUV is equipped with a special program called MAYBACH drive, which replaces the classic COMFORT program. This program is specially designed to provide maximum driving comfort for rear passengers. It ensures minimal movements of the bodywork under the rear seats thanks to an oscillation node located in this area, allowing reduced vibration amplitudes. The MAYBACH drive program is standard for the Mercedes-Maybach EQS SUV.